Consumer vouchers help small and long holiday consumption: Hunan increased by over 27 billion, benefiting small and micro merchants

Consumer vouchers help small and long holiday consumption: Hunan increased by over 27 billion, benefiting small and micro merchants
Someone just took to the streets of the Qingming small holiday just passed.In response to the country’s call to “promote consumption, expand capacity and improve quality,” local governments continue to issue consumption vouchers.The data shows that consumer coupons have a significant effect on the economy. After six days of issuing coupons in the Luohu District of Shenzhen, they have driven over 30 times of consumption. Since Hunan Hunan “Xiang Consumer” coupons went online, the consumption of Hunan offline WeChat payment has increased by 27 billion.After the Chengyang District consumer coupons went online in Qingdao, consumption increased by 14 times.Jiaxing delivered via WeChat 1.500 million consumer coupons, 30 million consumer coupons can be obtained in the first round in just 4 days, driving consumption2.3 billion.”Consumer vouchers” are an effective means for the government to stimulate consumption, promote the recovery of the production end, guarantee and stabilize employment, and increase residents’ income.Since March, Hunan, Jiaxing, Qingdao, Chongqing, Shenzhen and other places have successively issued more than 10 billion consumer coupons (including unrecovered amounts) to citizens through WeChat.The wide coverage of WeChat users has ensured the benefit of the middle-aged and elderly groups at the time of consumption.According to statistics, the average usage rate of the people who consume coupons in various cities is almost the same in all ages, of which 42% of the users who use coupons are over 40 years old.The number of vouchers used by middle-aged and elderly people is comparable to that of young people. Among the people who use consumer vouchers in Hunan Province, 49% are middle-aged and elderly.In addition, due to WeChat Pay’s real-name authentication and geographical restrictions on the person who receives it, once the coupon is received, it cannot be transferred as a gift, which effectively prevents the behavior of “wool”.During the epidemic, it was a difficult time for many small and micro enterprises.What is gratifying is that after the issuance of consumer vouchers in various places, the economic recovery and pulling of small and micro enterprises have been obvious.In Jiaxing City, Hunan Province, after issuing consumer coupons through WeChat, the proportion of small and micro merchants benefited reached 80%, and the transaction volume of small and micro merchants increased significantly. Compared with the same period in February, the average growth rate doubled by 53 times.Among them, the effect of pulling small and micro merchants in Jiaxing City is particularly significant, with the average daily transaction amount increasing by more than 200 times.According to data from the National Bureau of Statistics, the total retail sales of consumer goods in the first two months of 2020 was US $ 52.13 trillion, a nominal decline of 20 each year.5%.Among them, catering revenue was 419.4 billion US dollars, a year-on-year decrease of 43.1%.According to WeChat statistics, after the release of consumer vouchers, catering, transportation, apparel and beauty, leisure and entertainment, retail and other industries have grown significantly.Among them, the daily transaction amount of Jiaxing City increased by 236%, transportation increased by 230%, and the leisure and entertainment industry increased by 912%.The daily dining volume in Hunan Province increased by 212%, leisure and entertainment increased by 423%, and hotel accommodation increased by 234%.Among the 340,000 merchants who have opened WeChat commercial payment in Hunan Province, consumer coupons are widely available, and the unit prices of small restaurants and customers such as catering and retail have increased significantly.Xu Yinzhou, principal researcher and professor at the Institute of Business and Circulation of Guangdong University of Finance and Economics, and vice chairman of the Expert Committee of the China Business Economics Association, said that the impact of the epidemic on the economic trend was first affected by tourism, catering, physical retail, and transportation at the end of the supply chain., Film, entertainment and other industries.”Consumer vouchers” directly exert force on the tertiary industry from the end of the supply chain, and its important role cannot be underestimated. “WeChat can carry a wealth of consumer voucher issuance, operation, and verification functions, and can reach small and large businesses.”Sauna, Ye Wang Bai Jinlei editor Yue Caizhou proofread Li Ming